Both Telecom and Insurance companies have corporate branding ads for a bulk of their media share. And most of such ads are well executed, heavy duty emotional types. Sar utha ke jiyo, Jeete raho, Express yourself, make the most of now etc.
Then Both also have snippets to announce different schemes, product variants' launches etc.
A case to quote here is that of Airtel. This is one brand which really qualifies for the biggest range in the quality of its messaging. Where there is the message which says that borders were to disappear, if only we were to talk; 2 kids talking in a supposedly middle eastern dialect, across a fence, and then discovering a mutual liking for soccer and then going on to play in no man's land.
This one really was the high point of its campaigns in recent times.
Then came the latest one with Airtel + Nokia = utter bakwaas. I really dont know wat the guys at Rediffusion (or is it JWT, considering there is Nokia here too) were thinking. "garv se kaho, Hello!"
Boss are you retards or what? Or you think your target segment is such? I so feel like i am subscribing to companies with dumb marketers at the helm, what with an airtel network on a nokia phone.
Or do we have two different IMC teams one trying to raise the bar and the other testing the depths of advertising quality.
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